Scaling Your Walmart Success
Empowering brands to win on Walmart Marketplace
Why Acosta Group?
As a new Walmart Marketplace Strategic Growth Partner with over 30 years supporting clients at Walmart, we are well positioned to help brands win at Walmart. Our expertise and connectivity allow us to solve your digital challenges, optimize your digital shelf and create high-impact product pages that elevate both engagement and sales.
Acosta Group offers the insights and solutions you need to succeed on Walmart Marketplace and Walmart Connect.
Broaden Your Marketplace Presence
Digital is the first stop for almost every Walmart shopper. Our team improves visibility and conversion rates for your Marketplace products, leveraging insights that help you earn your Pro-Seller Badge and win the Buy Box. We’ll expand new consumer acquisition while implementing a cohesive digital shelf strategy.
Walmart Marketplace Services
- Assortment Strategy + Pricing Guidance
- Digital Merchandising + Promotional Planning
- Sales + Keyword Analytics
- Competitor + Category Analysis
- Organic + Paid Search Share of Shelf (SOS/SOV)
Optimizing Product Detail Pages for Explosive Sales Growth
By aligning with Walmart’s content standards, we achieved a 4x sales increase, a 6% lift in category share, and doubled search visibility.
Boost Sales with Retail Media
Once you’ve established a strong organic presence, maximize your digital impact with Walmart Connect’s advanced targeting. We leverage Walmart’s first-party data and closed-loop reporting to create effective full-funnel campaigns that attract new customers and build brand loyalty.
Walmart Connect Services
- Brand Stores + Digital Marketing Strategy
- Full-Funnel Media Strategy & Execution
- Paid Media Buying & Optimization
- Connected TV & Video
- Campaign Measurement & Analysis
Driving Growth with Targeted Sponsored Campaigns
Utilizing Walmart Connect’s sponsored ads, our client experienced a 4x increase in online sales and a 6% growth in category share.
FAQs
How does Acosta Group support brands on Walmart Marketplace?
Acosta Group provides end-to-end support for brands on Walmart Marketplace. Partnering with an experienced agency can reduce operating costs, increase scalability and improve sales performance. From product listing optimization to SEO and competitor analysis, we implement a data-driven digital strategy that improves product discoverability, boosts shopper engagement, and maximizes conversions. With our expertise, your products achieve better search visibility, leading to consistent consumer acquisition, retention and success on Walmart Marketplace.
What does Walmart expect from brands on Walmart Marketplace?
Walmart expects brands to fully leverage the Marketplace by listing a comprehensive range of products to support its effort to reach 30% digital penetration by the end of 2025. The specific criteria that will show your intention to help Walmart achieve this goal, includes:
- Product reviews and ratings: Each SKU should have at least 50 reviews with an average rating of 4 stars or higher to establish credibility and attract shoppers.
- High-quality product imagery: Optimized, high-resolution images that meet Walmart’s standards to enhance the shopper experience.
- Virtual bundles: Offering virtual product bundles to provide value and drive incremental sales.
- Consistent in-stock status: Maintaining stock levels to ensure products are readily available for purchase.
To stay competitive, brands must also proactively identify category gaps, monitor emerging consumer trends, and explore growth opportunities. This strategic approach helps brands increase their market share and remain relevant in the Walmart Marketplace.
What type of advertising services do you provide with Walmart Connect?
Acosta Group delivers full-funnel media strategies using Walmart’s first-party data for precise targeting, including Connected TV, paid media buying, and detailed campaign analytics.
How quickly can I expect results on Walmart Marketplace?
Results can vary, but many clients see significant improvements in visibility and sales within the first quarter. With our dedicated team of experts focusing on your account, you can expect to achieve sustainable growth in a matter of weeks.
Is Acosta Group exclusively a Walmart agency?
No, Acosta Group works with a variety of retailers and brands retailers and brands of all sizes to simplify the complexities of the digital shelf.
Our digital strategists leverage extensive retailer relationships and digital platform expertise to align in-store and online strategies, offering retailer-specific best practices and omnichannel marketing recommendations for sustainable brand growth.
