Simplifying Sponsored Ads on Roundel Media Studio
How Acosta Group boosted conversion rates for stronger returns
HOW WE DID IT
Acosta Group’s client, a fine meats brand, aimed to stand out in a saturated category and capitalize on seasonal summer sales at Target. Leveraging Acosta Group’s retail expertise and deep understanding of Target’s channels, they transitioned their ad buys to Target’s new sponsored ads platform, Roundel Media Studio.
As one of the select agencies to gain early access to Roundel Media Studio, Acosta Group seamlessly transitioned the ad buys with minimal downtime. Since Roundel Media Studio does not require a demand-side platform (DSP) fee like most competitors, the client reinvested these dollars into high-converting Target Catalog Identification Numbers (TCINs), driving additional unit sales.
Utilizing the Roundel Media Studio platform’s positive and negative bid adjustor capability, the Acosta Group team was able to closely monitor and adjust the ad keywords and placements to improve efficiency. With these adjustments, the client experienced more than a 30% increase in ROAS on category pages and greater than a 25% increase on product detail pages.
In the first 30 days on the Roundel Media Studio platform, the client experienced more than a 10% increase in conversion rate with no impact on cost per click (CPC) or return on ad spend (ROAS). Additionally, their enhanced presence led to an increase in digital sales.
Acosta Group’s Digital Commerce team continues to assist numerous brands in launching or transitioning their Target Product Ads to Roundel Media Studio. For brands looking to optimize their sponsored ads, Acosta Group offers expert support and seamless transitions.
