Driving Retail Media Success at Target
How Acosta Group leveraged Roundel™ Media Studio’s second-price auction model to maximize cost efficiency and increase sales and share
HOW WE DID IT
Acosta Group’s Connected Commerce team partnered with Roundel™ Media Studio to help a leading sauce and marinades brand optimize their retail media strategy and improve ad performance at Target. When Roundel introduced its new pricing model based on the second-highest bid price, we evaluated its impact on cost efficiency, ad reach and conversion results.
Leveraging our expertise and strong relationship with Roundel™ Media Studio, we smoothly adapted our client’s campaign to the new pricing structure. Utilizing the second-price auction feature, our client saw a 10% reduction in cost per click (CPC), a 34% increase in impressions, and a 10% boost in clicks, driving more shoppers to their product pages at Target. Most notably, our client secured a top 5 brand ranking in their category at Target—all without increasing their ad spend.
To enhance campaign performance, we also used advanced analytics tools like Skai and Analytic Index to gain deeper insights and refine our strategy, ensuring our client stayed competitive in their category. This data-driven approach resulted in significant improvements in campaign performance and market share.
Acosta Group continues to help brands optimize their retail media strategies on Roundel™ Media Studio. If you’re looking to achieve similar results, we’re here to support your campaign success.
