Category-Leading Digital Shelf Transformation

How Acosta Group boosted e-commerce sales and visibility for Nissin Foods 

HOW WE DID IT

Nissin Foods, renowned for Cup Noodles and other leading Japanese noodle brands, faced significant challenges on the digital shelf. Their online brand experience was inconsistent across platforms, leading to a persistent decline in sales, market share, and visibility. With a lack of internal resources, they partnered with Acosta Group’s Digital Commerce team to revamp their digital shelf strategy and establish syndication operations. 

Acosta Group’s initial digital audit revealed that over 75% of Nissin’s product display pages (PDPs) failed to meet retailer standards or did not match their source-of-truth. Incorrect product images, missing assets and lack of mobile optimization affected compliance and hindered discoverability. 

Acosta Group’s digital content specialists, serving as an extension of the Nissin team, leveraged their extensive retailer and platform expertise to update Nissin’s digital presence across the grocery, mass, drug, club and value channels.  Utilizing tools like Syndigo, Nielsen Brandbank, and direct retailer portals, the team implemented a series of strategic improvements: 

• Updated all PDPs for retailer compliance: Ensured accurate product information and images 
• Maximized branded content: Delivered a cohesive and consistent brand experience 
• Optimized for mobile: Enhanced mobile compatibility with updated packaging and claims 
• Improved organic search performance: Employed SEO-optimized product titles and descriptions to boost search visibility 

Within the first eight months of the partnership, Nissin Foods witnessed a dramatic turnaround. Their digital growth rate soared from -8% to +29%, outpacing the overall category growth. This impressive performance translated into an additional $8 million in online sales and a 24% increase in e-commerce market share. Additionally, their visibility score more than doubled from 57K to 121K.  

Acosta Group’s vast industry knowledge, platform expertise and strong retailer connections were instrumental in this digital transformation. By reversing Nissin Foods’ negative sales trend, we propelled the brand to achieve category-leading e-commerce growth and solidified its leadership position online.