John Carroll, President, Digital Commerce + Advanced Analytics

John Carroll is President of Acosta Group’s Digital Commerce business, enabling clients to bridge the physical and digital shelves by offering one-stop omnichannel services that drive conversion and brand preference.

Acosta Group’s Digital Commerce services include Amazon and retailer.com content syndication, revenue growth management, and advanced supply chain and omnichannel insights.

John is a proven senior executive with over 30 years of success in consumer-packaged goods, food & beverage, fast-moving consumer goods, packaging, and manufacturing. He has held numerous senior leadership positions in brand, sales, commercial, e-commerce, and operations. He joined Acosta in 2020 as Chief Growth Officer.

His career began in 1987 as a Territory Sales Manager at Procter & Gamble. After P&G, John spent nearly 25 years at The Coca-Cola Company. He held varied leadership positions, including Vice President – Bottler Operations, Vice President – Shopper Insights and Marketing Solutions, and Vice President – Drug and Value Channels. John also served as Vice President and General Manager of the Coca-Cola North America e-commerce business unit, leading the development of the company’s e-commerce vision and roadmap.

John earned a Bachelor of Science in Marketing and Communications from Florida State University and a Certificate in Advanced Financial Management from Emory University. He has received several prestigious awards for his work, including Best Global Advertising for Sprite and Supplier of The Year for several customers. He sits on several boards and is a guest lecturer at The University of South Florida and Auburn University.