Nov 18, 2024

Acosta Group: A Walmart Marketplace Agency Partner

Brands need a comprehensive, streamlined digital strategy to achieve profitability and success at Walmart. Our team of digital commerce experts at Acosta Group optimizes your digital shelf, enhances discoverability with SEO and provides recommendations for creating engaging product pages across Walmart’s digital properties, elevating the customer experience and increasing conversion.

Acosta Group is now recognized as an approved Walmart Marketplace Agency Partner, a designation that reflects our deep understanding of Walmart’s eCommerce platform and our ability to help brands thrive in this highly competitive marketplace.

Why It Matters for Brands

While we have been supporting clients in Walmart for over 30 years, our focus on helping clients drive digital growth led us to become a Marketplace Partner.  This distinction means that brands working with any Acosta Group agency have access to exclusive Walmart resources, insights, and support designed to maximize their marketplace presence.

For brands, this partnership offers a strategic advantage when selling on Walmart’s Marketplace platform. As a trusted partner, we have a direct line to Walmart’s tools and insights, which enables us to streamline your entry into the marketplace, optimize product listings, and drive sales performance. Brands can focus on innovation and growth opportunities while Acosta takes care of the backend operations and strategy.

Services We Provide as a Walmart Marketplace Partner

  • Walmart Marketplace Onboarding: We assist brands in setting up their presence on Walmart.com, ensuring a smooth and efficient onboarding process.
  • Optimization Services: Our team optimizes your product listings with enhanced content, SEO, and pricing strategies to improve visibility and sales.
  • Inventory and Fulfillment Management: We help manage your supply chain, ensuring stock availability and efficient fulfillment processes.
  • Advertising Support: As a partner, we manage Walmart’s Sponsored Products campaigns and other advertising opportunities to drive traffic, new consumer acquisition, and other critical metrics for gaining share of the category at Walmart.
  • Data and Analytics: We leverage Walmart’s data to provide high-value insights, giving brands the intelligence needed to make informed decisions.
    • Strategy and Insights
    • Brand Management
    • Merchandising and Promotional Plans
    • Operational Performance
    • Marketing and Search
    • Catalog Creation and Maintenance

Proven Success in Walmart Marketplace

Acosta Group has successfully onboarded and optimized several brands on the Walmart Marketplace, achieving substantial growth for our clients. Our expertise in marketplace management is highlighted in the ZICO case study, where we supported the brand’s successful entry into Walmart’s platform, driving a 59% increase in digital gross merchandise value.

Our Commitment to Walmart

With our status as a Walmart Marketplace Agency Partner, Acosta Group is dedicated to helping brands navigate the complexities of e-commerce and capitalize on the immense opportunities within Walmart’s ecosystem. Whether you’re just starting on Walmart Marketplace or looking to improve or expand your existing presence, we have the tools, expertise, and resources to make it happen.

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