Data + Insights
Turning data into decisions that drive growth.
Our access to unprecedented first-party data, combined with research and analytics, allows us to paint a comprehensive picture of what matters most to you.
Shopper + Consumer Insights
Through our own shopper community and seasoned insights experts, we uncover valuable and actionable insights that explain what shoppers do, why they do it, and what it means for your business. We go beyond data collection to deliver strategic recommendations that help brands, retailers, and foodservice operators make informed decisions that accelerate growth.
- Engaged and diversified proprietary panel of 40,000 U.S. consumers
- Targeted qualitative and quantitative studies based on topic, channel, category and more
- Uncover shopper behavior, emerging trends, omnichannel shopping experiences, or pricing, promotion, and innovation preferences
- Intricate retailer and shopper knowledge
Revenue Growth Management
Our team of experts combines deep Revenue Growth Management expertise with consumer research, advanced analytics, and our TradeSense tool to help brands optimize spend and drive performance.
- Pricing strategies informed by willingness-to-pay research, elasticity modeling, and competitive benchmarking
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Connected visibility into trade spend and profitability across retailers and products
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Event-level incrementality, ROI, and promotion effectiveness
- Forecasting and scenario planning reduce risk and improve outcomes
- Training and advisory services to advance your RGM maturity and results
Space Automation + Shelf Intelligence
Our category and space planning solutions leverage proprietary technology, automation, shelf intelligence, and digital shelf reconstruction to improve accuracy. We plug into your existing processes, adding tools and expertise without the cost and complexity of building in-house.
- Comprehensive store + floor planning
- Product imaging + data capture
- Planogram development + automation
- Shelf intelligence + compliance
- Dedicated, surge or project support
Omnichannel Analytics
Our omnichannel analytics solutions bring data from across the business into one unified view of performance, helping teams uncover the story behind the data, identify growth opportunities, and make smart decisions faster.
- Connect shopper, sales, loyalty, retail media, and digital shelf data in a single view
- Understand your performance vs. competition
- Analyze shopping behaviors that drive incremental sales
- Uncover what influences purchase decisions
- Track sentiment across social and retail channels
exACT + exACT merchROI
Prove the impact of in-store execution. exACT connects verified in-store execution with store-level sales data and advanced analytics to measure incremental impact, prove ROI, and optimize merchandising investments.
- Test initiatives before scaling
- Measure merchandising and promotional impact
- Verify in-store execution + compliance
- Quantify incremental sales lift and ROI
- Benchmark results across retailers + activations
- Optimize future programs with actionable insights
Supply Chain Analytics
Get ahead of supply chain issues before they reach the shelf. Our analytics solutions help brands identify root causes, improve forecasting, and strengthen retailer collaboration to increase availability while reducing costs.
- Analyze supply chain performance
- Improve demand forecasting + planning
- Optimize inventory + OTIF
- VMI + CPFR support
- End-to-end visibility
Bring Clarity to the Complexity
Learn how we can help you connect the dots and make sense of the signals.
